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Greetings MF!
MF can mean a lot, but around
My Friend.
here, it means
MF, What is it?
It can stand for Mid-Failure, More Feelings, Mild Funk, Maybe Funny, and Mostly Fine. There could be others. It depends on the day. And your mood. MF can mean a lot, but around here, it means My Friend.
MFs are people and MFs are worldwide. Your race, gender, politics, or lifestyle doesn’t matter. To us, you’re ALL MFs!
MF is a lifestyle brand built on burnout, friendship, and soft cotton.
We make merch for people who are trying.
Our first hoodie said: “Don’t Panic, MF.”
It sold out in 4 hours. We panicked anyway.
We stand for:
Lowering the bar with style
Making merch for the mentally over-it
Authenticity Over Algorithm – We don't chase trends; we walk briskly in the opposite direction.
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